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  • Technology Services

Social Command Centers

Today’s mobile and social consumers are forcing enterprises to move at the speed of social or risk losing their business to competitors. We give our clients the ability to manage crises, product launches, marketing campaigns, and overall brand health through our real-time scalable social command centers

Technology Integration

Marketers and brand managers find themselves increasingly working with a myriad of technology and marketing platforms that neither align nor integrate with each other. Brand Nexus works with an alliance of technology partners to help clients integrate marketing automation, CRM, web and social platforms

Data Services

Big Data without proper management, integration and storage is meaningless. Brand Nexus works with clients to obtain and store unstructured social databases from multiple sources—and integrate these databases with existing, more traditional, structured data

What is Predictive Analytics?

What is predictive analytics? This great presentation from 1to1 Media gives a pretty good explanation.
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Women Rule The Social Web

This amazing graphic from Information Is Beutiful reinforces what we have already learned in Anthropology 101. That is, women’s social and communication skills are more advanced that those of men. From a marketing perspective, these data should be taken into account when...
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So, What Exactly Makes You A Social Media Expert?

I know I am going to take a lot of heat for this post. Where exactly are all these so-called social media experts coming from? It seems that nowadays anyone with a Facebook or Twitter account can claim to be a social media strategist. I am afraid it takes much more than that....
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