320- 500-1017
  • Technology Services

Social Command Centers

Today’s mobile and social consumers are forcing enterprises to move at the speed of social or risk losing their business to competitors. We give our clients the ability to manage crises, product launches, marketing campaigns, and overall brand health through our real-time scalable social command centers

Technology Integration

Marketers and brand managers find themselves increasingly working with a myriad of technology and marketing platforms that neither align nor integrate with each other. Brand Nexus works with an alliance of technology partners to help clients integrate marketing automation, CRM, web and social platforms

Data Services

Big Data without proper management, integration and storage is meaningless. Brand Nexus works with clients to obtain and store unstructured social databases from multiple sources—and integrate these databases with existing, more traditional, structured data

The Eight Major Hurdles to Marketing Measurement

Whether you are trying to determine customer lifetime value or put in place a media mix model, marketing measurement can often be a complex and daunting task.  There are, however, some steps marketers can take to improve the efficiency and effectiveness of their marketing metrics...
Read More →

The Future of Marketing is Now

“Change is the process by which the future invades our lives.” It is 5:45 p.m. on a Thursday and Todd Martin heads out the door after a long day at work. His wife is recovering from a cold and he is eager to get home to care for her. As he enters his car, his mobile phone beeps....
Read More →

Measuring Social Media Outreach

How exactly does one estimate the reach of a blog placement? Estimating the reach of a display (banner) ad is a straightforward process. We can tell how many times the ad was served, how many people interacted with it and how many of them clicked through. For blogs, this task is...
Read More →