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The Eight Major Hurdles to Marketing Measurement

Whether you are trying to determine customer lifetime value or put in place a media mix model, marketing measurement can often be a complex and daunting task.  There are, however, some steps marketers can take to improve the efficiency and effectiveness of their marketing metrics...
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Crunch or Be Crunched: Data Rules the World

” Given the sheer volume of marketing data out there, you can’t afford not to have a data-mining strategy. Data are at the core of today’s technology revolution. Every day we create 2.5 quintillion (1018) bytes of data – so much that 90 percent of the world’s...
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How Marketers Can Do More with Less

n today’s faltering economy, marketers are under pressure to do more with less and make every dollar count. As profits evaporate and corporate budgets are slashed, marketing programs built solely on beautiful creative or humor are unlikely to make it pass the drawing board. CEOs...
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