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The Eight Major Hurdles to Marketing Measurement

Whether you are trying to determine customer lifetime value or put in place a media mix model, marketing measurement can often be a complex and daunting task.  There are, however, some steps marketers can take to improve the efficiency and effectiveness of their marketing metrics...
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The Future of Marketing is Now

“Change is the process by which the future invades our lives.” It is 5:45 p.m. on a Thursday and Todd Martin heads out the door after a long day at work. His wife is recovering from a cold and he is eager to get home to care for her. As he enters his car, his mobile phone beeps....
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Measuring Social Media Outreach

How exactly does one estimate the reach of a blog placement? Estimating the reach of a display (banner) ad is a straightforward process. We can tell how many times the ad was served, how many people interacted with it and how many of them clicked through. For blogs, this task is...
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Crunch or Be Crunched: Data Rules the World

” Given the sheer volume of marketing data out there, you can’t afford not to have a data-mining strategy. Data are at the core of today’s technology revolution. Every day we create 2.5 quintillion (1018) bytes of data – so much that 90 percent of the world’s...
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What is Predictive Analytics?

What is predictive analytics? This great presentation from 1to1 Media gives a pretty good explanation.
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