What is Predictive Analytics?
What is predictive analytics? This great presentation from 1to1 Media gives a pretty good explanation. Read More →
Strategy & Transformation
Global Strategy
On average, 70% of a global brand’s audience resides outside the United States—thus, social business strategies cannot be live in a silo. From Europe and Asia to Latin America, we help clients craft global strategies that align multiple markets across all major social networks throughout the world
Organizational Design
Brand Nexus helps enterprises transform into a social business ready to meet the demands of today’s social and mobile customers. We provide the expertise, tools and resources to help clients decide how structure, communicate and staff their business across departments as well as business units
Social Business Playbooks
We make it our business to stay on top of today’s highly complex social technology, regulations and best practices. Whether clients operate within a small social community or a highly regulated industry, we custom develop social business playbooks and guidelines for them
Women Rule The Social Web
This amazing graphic from Information Is Beutiful reinforces what we have already learned in Anthropology 101. That is, women’s social and communication skills are more advanced that those of men. From a marketing perspective, these data should be taken into account when... Read More →
So, What Exactly Makes You A Social Media Expert?
I know I am going to take a lot of heat for this post. Where exactly are all these so-called social media experts coming from? It seems that nowadays anyone with a Facebook or Twitter account can claim to be a social media strategist. I am afraid it takes much more than that.... Read More →