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  • Strategy & Transformation

Global Strategy

On average, 70% of a global brand’s audience resides outside the United States—thus, social business strategies cannot be live in a silo. From Europe and Asia to Latin America, we help clients craft global strategies that align multiple markets across all major social networks throughout the world

Organizational Design

Brand Nexus helps enterprises transform into a social business ready to meet the demands of today’s social and mobile customers. We provide the expertise, tools and resources to help clients decide how structure, communicate and staff their business across departments as well as business units

Social Business Playbooks

We make it our business to stay on top of today’s highly complex social technology, regulations and best practices. Whether clients operate within a small social community or a highly regulated industry, we custom develop social business playbooks and guidelines for them

Crunch or Be Crunched: Data Rules the World

” Given the sheer volume of marketing data out there, you can’t afford not to have a data-mining strategy. Data are at the core of today’s technology revolution. Every day we create 2.5 quintillion (1018) bytes of data – so much that 90 percent of the world’s...
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How Marketers Can Do More with Less

n today’s faltering economy, marketers are under pressure to do more with less and make every dollar count. As profits evaporate and corporate budgets are slashed, marketing programs built solely on beautiful creative or humor are unlikely to make it pass the drawing board. CEOs...
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Five Amazing Viral Ads Videos

The chances of a viral ad becoming an effective brand vehicle are similar to those of a high-school basketball student making it into the NBA. By the way, viral ads are those that propagate through email and/or social networks rather than paid media channels. Here are five viral...
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