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  • Strategy & Transformation

Global Strategy

On average, 70% of a global brand’s audience resides outside the United States—thus, social business strategies cannot be live in a silo. From Europe and Asia to Latin America, we help clients craft global strategies that align multiple markets across all major social networks throughout the world

Organizational Design

Brand Nexus helps enterprises transform into a social business ready to meet the demands of today’s social and mobile customers. We provide the expertise, tools and resources to help clients decide how structure, communicate and staff their business across departments as well as business units

Social Business Playbooks

We make it our business to stay on top of today’s highly complex social technology, regulations and best practices. Whether clients operate within a small social community or a highly regulated industry, we custom develop social business playbooks and guidelines for them

The Eight Major Hurdles to Marketing Measurement

Whether you are trying to determine customer lifetime value or put in place a media mix model, marketing measurement can often be a complex and daunting task.  There are, however, some steps marketers can take to improve the efficiency and effectiveness of their marketing metrics...
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The Future of Marketing is Now

“Change is the process by which the future invades our lives.” It is 5:45 p.m. on a Thursday and Todd Martin heads out the door after a long day at work. His wife is recovering from a cold and he is eager to get home to care for her. As he enters his car, his mobile phone beeps....
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Measuring Social Media Outreach

How exactly does one estimate the reach of a blog placement? Estimating the reach of a display (banner) ad is a straightforward process. We can tell how many times the ad was served, how many people interacted with it and how many of them clicked through. For blogs, this task is...
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