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  • Social Media Training

Social Data Analyst

Brand Nexus offers the only Social Media Data Analyst Certification program in existence. Our comprehensive program is comprised of 15 different modules, that includes: query writing, sentiment analysis, audience segmentation, brand health tracking, data set integration, and trend identification

Community Management

Brand Nexus Social Media Community Manager Certification is a hands-on training program that gives marketers the tools necessary to become effective community managers. The program’s 12 modules include: crisis management, content strategy, workflows, paid media integration and trend analysis

Custom Programs

In order to help clients build a smarter workforce, Brand Nexus works with groups within the enterprise beyond marketing and communications. We can custom-build social training and certification programs for customer service representatives, sales staff, human resources managers and executives

The Eight Major Hurdles to Marketing Measurement

Whether you are trying to determine customer lifetime value or put in place a media mix model, marketing measurement can often be a complex and daunting task.  There are, however, some steps marketers can take to improve the efficiency and effectiveness of their marketing metrics...
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The Future of Marketing is Now

“Change is the process by which the future invades our lives.” It is 5:45 p.m. on a Thursday and Todd Martin heads out the door after a long day at work. His wife is recovering from a cold and he is eager to get home to care for her. As he enters his car, his mobile phone beeps....
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Measuring Social Media Outreach

How exactly does one estimate the reach of a blog placement? Estimating the reach of a display (banner) ad is a straightforward process. We can tell how many times the ad was served, how many people interacted with it and how many of them clicked through. For blogs, this task is...
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