Brand Nexus uses advanced monitoring tools and proprietary analytics models to track your social marketing initiatives, measure their impact and provide actionable insights. More importantly, our measurement approach allows you link your social media investments to business performance. Brand Nexus offers three analytics products: Performance Analytics, Brand Reputation Monitoring and Social Marketing Dashboards.

Performance Analytics – One of the advantages of social media is the ability to collect valuable behavioral and ethnographic data on customers. We mine and analyze these data to draw valuable actionable insights that lead improved business performance. We focus our data analytics on ensuring that all social media initiatives lead to improved business performance.

Brand Reputation Monitoring – Brand Nexus monitors thousands of conversations across multiple social media channels ensure your brand’s equity is protected. We not only monitor these conversations but foster meaningful connections with brand promoters and address the concerns of brand detractors. All of our actions are taken on timely manner to deal with issues before they become a problem for your brand.

Social Marketing Dashboards – The best way to quickly derive insights from data is through well-structured but flexible visual dashboards.  Brand Nexus works with you to help design social media dashboards that best fit your needs.  Our dashboards range from simple models that depict the latest monthly results or social media campaigns to more complex C-level executive dashboards that track a variety of key performance indicators.

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