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  • Research & Analytics

Brand Health Analysis

The speed of social behaviors and sentiment has made traditional brand tracking dated and irrelevant. The purpose of our brand studies is to understand a brand’s health by tracking and analyzing social behavior and conversation data

Segmentation Studies

Brand Nexus’ relies on social audience data to produce rich segmentation studies. Our approach tracks and analyzes the social media activity of consumers to gain access to their unsolicited opinions as well as insight their brand relevant relationships and behaviors

Performance Reporting

We help clients allocate and optimize their marketing investment by tracking and measuring the social effectiveness of traditional, digital and social initiatives. Our reports are customized to our clients needs and can be delivered on a daily, weekly, monthly or quarterly basis

Industry & Category Analysis

By understanding how consumers view an industry or product category, enterprises are better able to acquire, engage and retain customers. Furthermore, our category analyses give clients the insights needed to position their brands and generate relevant content

Best Practice: Integrating Online Ads and Social Media

Everyone speaks about the importance of integrating your digital channels. However, I find that integration rarely goes beyond the creation of landing pages. I recently came across a very clever rich-media banner ad that does an excellent job at integrating with social media. I...
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