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  • Research & Analytics

Brand Health Analysis

The speed of social behaviors and sentiment has made traditional brand tracking dated and irrelevant. The purpose of our brand studies is to understand a brand’s health by tracking and analyzing social behavior and conversation data

Segmentation Studies

Brand Nexus’ relies on social audience data to produce rich segmentation studies. Our approach tracks and analyzes the social media activity of consumers to gain access to their unsolicited opinions as well as insight their brand relevant relationships and behaviors

Performance Reporting

We help clients allocate and optimize their marketing investment by tracking and measuring the social effectiveness of traditional, digital and social initiatives. Our reports are customized to our clients needs and can be delivered on a daily, weekly, monthly or quarterly basis

Industry & Category Analysis

By understanding how consumers view an industry or product category, enterprises are better able to acquire, engage and retain customers. Furthermore, our category analyses give clients the insights needed to position their brands and generate relevant content

What is Predictive Analytics?

What is predictive analytics? This great presentation from 1to1 Media gives a pretty good explanation.
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Women Rule The Social Web

This amazing graphic from Information Is Beutiful reinforces what we have already learned in Anthropology 101. That is, women’s social and communication skills are more advanced that those of men. From a marketing perspective, these data should be taken into account when...
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So, What Exactly Makes You A Social Media Expert?

I know I am going to take a lot of heat for this post. Where exactly are all these so-called social media experts coming from? It seems that nowadays anyone with a Facebook or Twitter account can claim to be a social media strategist. I am afraid it takes much more than that....
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