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  • Research & Analytics

Brand Health Analysis

The speed of social behaviors and sentiment has made traditional brand tracking dated and irrelevant. The purpose of our brand studies is to understand a brand’s health by tracking and analyzing social behavior and conversation data

Segmentation Studies

Brand Nexus’ relies on social audience data to produce rich segmentation studies. Our approach tracks and analyzes the social media activity of consumers to gain access to their unsolicited opinions as well as insight their brand relevant relationships and behaviors

Performance Reporting

We help clients allocate and optimize their marketing investment by tracking and measuring the social effectiveness of traditional, digital and social initiatives. Our reports are customized to our clients needs and can be delivered on a daily, weekly, monthly or quarterly basis

Industry & Category Analysis

By understanding how consumers view an industry or product category, enterprises are better able to acquire, engage and retain customers. Furthermore, our category analyses give clients the insights needed to position their brands and generate relevant content

Crunch or Be Crunched: Data Rules the World

” Given the sheer volume of marketing data out there, you can’t afford not to have a data-mining strategy. Data are at the core of today’s technology revolution. Every day we create 2.5 quintillion (1018) bytes of data – so much that 90 percent of the world’s...
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How Marketers Can Do More with Less

n today’s faltering economy, marketers are under pressure to do more with less and make every dollar count. As profits evaporate and corporate budgets are slashed, marketing programs built solely on beautiful creative or humor are unlikely to make it pass the drawing board. CEOs...
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Five Amazing Viral Ads Videos

The chances of a viral ad becoming an effective brand vehicle are similar to those of a high-school basketball student making it into the NBA. By the way, viral ads are those that propagate through email and/or social networks rather than paid media channels. Here are five viral...
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