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  • Research & Analytics

Brand Health Analysis

The speed of social behaviors and sentiment has made traditional brand tracking dated and irrelevant. The purpose of our brand studies is to understand a brand’s health by tracking and analyzing social behavior and conversation data

Segmentation Studies

Brand Nexus’ relies on social audience data to produce rich segmentation studies. Our approach tracks and analyzes the social media activity of consumers to gain access to their unsolicited opinions as well as insight their brand relevant relationships and behaviors

Performance Reporting

We help clients allocate and optimize their marketing investment by tracking and measuring the social effectiveness of traditional, digital and social initiatives. Our reports are customized to our clients needs and can be delivered on a daily, weekly, monthly or quarterly basis

Industry & Category Analysis

By understanding how consumers view an industry or product category, enterprises are better able to acquire, engage and retain customers. Furthermore, our category analyses give clients the insights needed to position their brands and generate relevant content

The Eight Major Hurdles to Marketing Measurement

Whether you are trying to determine customer lifetime value or put in place a media mix model, marketing measurement can often be a complex and daunting task.  There are, however, some steps marketers can take to improve the efficiency and effectiveness of their marketing metrics...
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The Future of Marketing is Now

“Change is the process by which the future invades our lives.” It is 5:45 p.m. on a Thursday and Todd Martin heads out the door after a long day at work. His wife is recovering from a cold and he is eager to get home to care for her. As he enters his car, his mobile phone beeps....
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Measuring Social Media Outreach

How exactly does one estimate the reach of a blog placement? Estimating the reach of a display (banner) ad is a straightforward process. We can tell how many times the ad was served, how many people interacted with it and how many of them clicked through. For blogs, this task is...
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