Social Marketing Strategies

Unleashing the Power of Social Media – Social Marketing Strategies

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Best Practice: Integrating Online Ads and Social Media

Everyone speaks about the importance of integrating your digital channels. However, I find that integration rarely goes beyond the creation of landing pages. I recently came across a very clever rich-media banner ad that does an excellent job at integrating with social media. I came across the ad—for the Toyota Prius—while on the Mashable website. [...]

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Five Amazing Viral Ads Videos

The chances of a viral ad becoming an effective brand vehicle are similar to those of a high-school basketball student making it into the NBA. By the way, viral ads are those that propagate through email and/or social networks rather than paid media channels. Here are five viral ads that have made the cut.
VW

Bing

Tony Hawk

Dove

Budweiser

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So, What Exactly Makes You A Social Media Expert?

I know I am going to take a lot of heat for this post. Where exactly are all these so-called social media experts coming from? It seems that nowadays anyone with a Facebook or Twitter account can claim to be a social media strategist. I am afraid it takes much more than that. There is [...]

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Women Rule The Social Web

This amazing graphic from Information Is Beutiful reinforces what we have already learned in Anthropology 101. That is, women’s social and communication skills are more advanced that those of men. From a marketing perspective, these data should be taken into account when crafting channel strategies that target women. By the way, the data for this [...]

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